Einstein GPT for Flow Salesforce Making Automation Accessible to All
In today’s fast-paced world, businesses need to be able to quickly and efficiently automate workflows to stay ahead of the competition. That’s where Salesforce comes in. Salesforce, the world’s leading customer relationship management (CRM) platform, has recently announced new Einstein GPT and Data Cloud capabilities for Flow, its portfolio of automation tools. These new capabilities will allow businesses to automate complex workflows and trigger actions based on real-time changes, thus powering the intelligent, autonomous enterprise.
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What is Salesforce?
Salesforce is the world’s leading CRM platform that helps businesses connect with their customers in a whole new way. It offers a suite of products and services that help businesses manage their customer relationships, sales, marketing, and customer service. Salesforce is used by businesses of all sizes, from small startups to Fortune 500 companies.
What is Flow?
Flow is Salesforce’s portfolio of automation tools that allows businesses to automate complex workflows and trigger actions based on real-time changes. With Flow, businesses can streamline their processes and improve productivity by automating routine tasks.
Connecting Einstein GPT and Data Cloud to Flow
By powering Flow with Data Cloud, customers can now automate complex workflows and trigger actions based on real-time changes. Data Cloud unifies all of a company’s customer data across channels and interactions into single, real-time customer profiles. For example, a marketing automation system detects that a customer has just abandoned their online shopping cart, triggering an immediate follow-up email with a personalized discount code to encourage them to complete their purchase.
Einstein GPT is Salesforce’s generative AI CRM technology. By combining it with Flow, users can create and modify automations using a conversational interface, which radically simplifies the flow creation process and significantly lowers barriers for non-technical users. This means that business users and admins can work more efficiently to build automation powered by AI with better usability and accessibility, and increased speed.
Einstein GPT for Flow in Action
With Einstein GPT for Flow, business users and admins can describe what kind of flow they want to build and see it built for them in near real time, instead of having to build each flow manually, step by step. This significantly reduces the time and effort required to build automations, freeing up users to focus on more important tasks.
Users can also describe a formula they want, and Einstein GPT will build it automatically. This replaces having to carefully piece formulas together, avoiding the risk of mistakes within formula syntax. Users will see improved searchability by describing a function they need to locate and having Einstein GPT insert the correct flow automatically, instead of having to search out sub flows and invocable actions.
Salesforce Success Ecosystem
Salesforce’s Success Ecosystem extends generative AI and data offerings with specialized expertise to help power the intelligent, autonomous enterprise. The Success Ecosystem brings deep knowledge and technical ability to help customers achieve even more productivity and growth.
New Data Cloud partner apps and experts include Apisero, an NTT DATA Company, Atrium, DeciZone, Infosys, Persistent, smrtr, Wipro, and more. Partners’ pre-built apps and consulting expertise will help companies enrich customer profiles and activate their data across audiences at scale to support their real-time data strategy.
A new strategic planning offering with Salesforce Professional Services for Einstein GPT and Data Cloud will help customers accelerate time to value by leveraging AI, data, and CRM.
