TikTok Working On Its AI Chatbot Tako
In the ever-evolving world of social media platforms, TikTok has emerged as a frontrunner in innovation and user engagement. As reported by The Verge, TikTok is currently in the midst of testing its own AI chatbot named Tako. This new feature aims to provide users with a unique interactive experience by allowing them to ask questions and receive suggestions based on the context of the videos they are watching.
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The Role of Tako: A Chatbot Above the Profile Icon
Tako, the AI chatbot, is positioned above the profile icon on TikTok videos. Users can initiate conversations with Tako by asking questions, and the chatbot will not only respond but also suggest prompts based on the content being viewed. This contextual approach ensures that users have relevant information and recommendations at their fingertips.
Enhanced Interactions through Suggested Prompts
To assist users in starting conversations with Tako, the chatbot displays suggested prompts. For instance, while watching food videos, if a user asks for a recipe, Tako will provide related TikTok videos showcasing the recipe. Similarly, if a user inquires about good art exhibitions in Paris, Tako will offer videos and a list of suggestions in response. This personalized approach enhances user engagement and makes interactions with the chatbot more seamless and enjoyable.
Insights from TikTok Spokesperson Zachary Kizer
Zachary Kizer, a spokesperson for TikTok, acknowledged that Tako is part of a series of new technologies being tested by the company across multiple markets. Kizer stated, “We’re always exploring new technologies that add value to our community. In select markets, we’re testing new ways to power search and discovery on TikTok, and we look forward to learning from our community as we continue to create a safe place that entertains, inspires creativity, and drives culture.”
Tako’s Availability and the AI Race
As of now, Tako is still in the experimental phase and is only available to users in the Philippines, as announced by TikTok through a tweet. While TikTok is actively testing Tako, other social media platforms like Snapchat have already integrated chatbot features into their apps. This development indicates the growing competition in the AI race among social media platforms. Chatbots have become increasingly prominent tools in reaching out to consumers, and their continual evolution aims to provide users with enhanced experiences.
TikTok’s testing of its AI chatbot, Tako, showcases the platform’s commitment to innovation and user engagement. By incorporating Tako above the profile icon on videos, TikTok aims to facilitate interactive conversations and provide relevant suggestions based on the context of the content being viewed. As the AI race among social media platforms intensifies, chatbots are emerging as key tools in engaging users and shaping the future of digital interactions.
