The automotive industry is on the cusp of a transformation, driven by the advancements in AI and computing technologies. Recognizing the immense potential in this space, MediaTek, a leading innovator in connectivity and multimedia, has joined forces with NVIDIA, a world-renowned pioneer in AI and computing. The partnership aims to revolutionize the in-car experience by bringing new and exciting features to both drivers and passengers. This groundbreaking collaboration was officially announced at a COMPUTEX press conference, attended by MediaTek CEO Rick Tsai and NVIDIA founder and CEO Jensen Huang.
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Both MediaTek and NVIDIA envision a future where intelligent, always-connected vehicles are the norm. By leveraging their respective expertise, they aim to create a global one-stop shop for the automotive industry. This partnership will pave the way for the design and development of the next generation of vehicles that are not only technologically advanced but also seamlessly integrated into our daily lives.
Rick Tsai emphasized the significance of this collaboration, stating, “Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.” He highlighted the shared commitment to providing a cutting-edge automotive ecosystem that caters to the evolving needs of customers worldwide.
Jensen Huang echoed Tsai’s sentiments, emphasizing the role of AI and accelerated computing in transforming the auto industry. He said, “The combination of MediaTek’s industry-leading system-on-chip and NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety, and new connected services for all vehicle segments.” NVIDIA’s existing dominance in AI and computing, coupled with MediaTek’s prowess in connectivity and multimedia, sets the stage for a groundbreaking partnership that promises to reshape the automotive landscape.
MediaTek and NVIDIA: Collaborative Innovations
MediaTek will play a crucial role in developing automotive system-on-chips (SoCs) and integrating the NVIDIA GPU chiplet into its design architecture. The NVIDIA GPU chiplet, featuring advanced AI and graphics intellectual property, will enhance the performance capabilities of MediaTek’s Dimensity Auto platform. The chiplets will be interconnected through an ultra-fast and coherent chiplet interconnect technology, ensuring seamless communication and efficient processing.
To further enhance in-cabin experiences, MediaTek will leverage NVIDIA’s software technologies such as NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT on the new automotive SoCs. This collaboration will enable connected infotainment, in-cabin convenience, and safety functions. Automakers using the NVIDIA DRIVE platform will have access to a wider range of in-vehicle infotainment options, providing customers with a personalized and immersive in-car experience.
A Legacy of Innovation
MediaTek’s decades-long experience in mobile computing, high-speed connectivity, and entertainment forms the foundation for their Dimensity Auto platform. This platform encompasses various cutting-edge features, including the Dimensity Auto Cockpit. This cockpit supports smart multi-displays, high-dynamic range cameras, and advanced audio processing, allowing drivers and passengers to seamlessly interact with the vehicle’s cockpit and infotainment systems.
Automakers have long relied on NVIDIA’s technology to modernize their vehicle cockpits, utilizing their solutions for infotainment systems, graphical user interfaces, and touchscreens. By integrating the NVIDIA GPU chiplet into their automotive offering, MediaTek aims to elevate the performance capabilities of their Dimensity Auto platform. This integration will deliver the most advanced in-cabin experience available in the market, surpassing the expectations of discerning customers. MediaTek’s platform also includes Auto Connect, a feature that ensures drivers remain wirelessly connected with high-speed telematics and Wi-Fi networking.
The collaboration between MediaTek and NVIDIA marks a significant milestone in the automotive industry. Their shared vision of designing intelligent, always-connected vehicles has the potential to redefine how we experience driving. By combining their expertise in connectivity, multimedia, AI, and computing, MediaTek and NVIDIA aim to create a new standard in in-car experiences. The future holds exciting possibilities for both drivers and passengers as they enjoy enhanced safety, personalized infotainment options, and a seamless connection to the world outside.
